BMW Small Car MINI in the Indian Market launched at the Auto Expo 2012
BMW launches the Mini Cooper Model at the 11th Auto Expo 2012 at Pragati Maidan in New Delhi. The premium brand BMW’s small car Mini has been introduced into the Indian Market which is one of the largest small car markets of the world. The small car Mini comes in four models priced between the ranges of 25 lakh rupees to 30 lakh rupees. These cars have to be completely imported into India and are suppose to be the most expensive small cars available in the country now. But the fact is that, usually the small cars which are so costly haven’t got that many takers in our country.
Two small cars namely Fiat 500 and VW Beetle which were earlier introduced in the market did not have that many takers in India. Four variants of Mini Cooper have been introduced by BMW in the Indian market. The variants are namely Mini Cooper, Mini Cooper S, Mini Convertible and Mini Cooper S Countryman. As per the company reports, Mini Cooper hatch is the best selling model which had contributed to around one third of the company’s entire sales. In 2010, the company had sold around 2, 40,000 units and sales had been estimated to grow by nearly 20 percent. It was a positive approach towards the hatch car.
Regarding the pricing of the Mini cars, the company has introduced the Mini Cooper for Rs.24.9 lakhs, Mini Cooper S for Rs.27.9 lakhs, Mini Convertible with a price tag of 29.9 lakhs and Mini Cooper S Countryman for Rs.31.9 lakhs. These models seem to be the most costly ones in the small car segment so far in India. And there is a great scope for the company since the fame and reputation of the company is so. Moreover, the small car segment is a booming sector in India and the BMW has entered with such models at the right time in India. Majority of the people have a craze towards the BMW brand and so let’s look forward to the sales numbers in India this year.
The fashion industry has also caught up with the BMW fever in the nation. Did you that you get such auto t-shirts, car t-shirts and similar items? Custom t-shirts with the prints of your favorite cars have been preferred by a lot of youngsters these days. T-shirts have become a thing to express your personal thoughts and opinions to the society. Imagine, you wear a tee with an image of a Benz car or a BMW or any brand. It would look great na? It would help others know your passion towards the car and moreover such custom t-shirts help you be more expressive. 99tshirts.com is one such website that provides you an option of designing your t-shirts as per your tastes and preferences. You can easily design them online. You just need the image that you want to print. Simply upload them, place them on the t-shirts, add other images or texts if necessary and finally place the order. You get it delivered at your doorsteps within the shortest time span. Custom t-shirts with the various themes have become the trendsetters of the fashion industry at present. (Image Courtesy:Google Images)
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